A pair of national sponsors, Monster Energy and YETI, will continue the ride with the Professional Bull Riders as the tour opens its 25th season this weekend at Madison Square Garden in New York City.

The elite series, which awards its annual champion with a $1 million bonus and gold belt buckle each year, had previously been named the PBR Built Ford Tough Series. Ford remains the official vehicle of the PBR, the tour said.

 

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